|About the Book|
Savvy Social Strategy: The Definitive Guide for Small Business Owners is your starting point for creating a successful social media strategyThis book takes you through the process starting with your business goals for social media, moving throughMore Savvy Social Strategy: The Definitive Guide for Small Business Owners is your starting point for creating a successful social media strategyThis book takes you through the process starting with your business goals for social media, moving through knowing your audience, where to post, developing your content, engaging on social, social metrics and finishing with advertising options on social media.Social success starts with a plan!Youll learn how to develop a social strategy that makes sense for your business, no matter what social network youre on -- even if that network doesnt exist yet! In addition, we include five actionable worksheets to help you plan their strategy plus a full page of valuable resource links.These are resources we havent released outside of our client base until now! You are getting exactly what we use to help small businesses move forward and grow.More isnt betterPerhaps you’ve read about using social media or followed a social media ‘influencer.’ The amount of information that comes at you can make you dizzy! The reality is most social media experts are producing information and content that is geared towards other social media experts, social media managers for large companies, or informational online entrepreneurs.Our focus, and the focus of this book, is on the small business owner. The person who is pursuing their passion, and yet is the accountant, HR director, product designer, social media manger and more of their business. We deliver the information you need to be successful socially, with less time and less stress.