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Ad Nomad Eric Jay Sonnenschein

Ad Nomad

Eric Jay Sonnenschein

Published 2012
600 pages
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 About the Book 

In Ad Nomad, the Case Histories of Dane Bacchus, we enter the world of pharmaceutical advertising, where corrupt and ingenious creative minds market powerful medicines and sophisticated devices with more flair and guile than is used in promoting corn flakes, cars, and mouthwash. In these pages, you will find driven account people, maniacal creative directors, art directors and copywriters pushed to the brink of mental mayhem. Ad Nomad is a coming of age novel about a second-career seeker that describes the quest for self-actualization and the struggle for survival with muckraking naturalism and surreal humor.